Orvessa · Brand guidelines
orvessa
Material 3 · light default
01 / Identity

Review ready healthcare content. Fixed price. A third of the cost.

A lotus drawn as one continuous coral line, folding back on itself so the petals and the hull read as the same stroke. It is the only saturated element in the entire system: it carries the brand on its own, against ink or against ivory, and nothing else competes with it.

One continuous line Legible at 24 px
orvessa
Light lock-up / primary
orvessa
Dark lock-up
orvessa
Monochrome / one color print
App icon 24 / 32 / 48 px
Clear space

A quarter of the mark's height on all sides, snapped to the 4 dp grid, measured from the bounding box of the artwork rather than any one petal.

Minimum size

Mark alone 24 px, lock-up 96 px wide. The six folds of the line merge below that, so 16 px is not a supported size for this artwork: use the wordmark on its own instead.

Never

Break the line, fill the petals, add a second colour, outline it, stretch it off its aspect ratio, or reset the wordmark in another face. It may sit on a photograph only with a scrim behind it.

02 / Color roles One coral accent against ink or ivory. Coral is a fill, never body text on light.
Primary · the only vivid colour #FF6B4A · ink on it 6.47:1
Primary container #FFE2DA / on #4A1508
Primary link · coral as text #A8300F · 6.03:1 on ivory
The one coral you may set type in Deep enough to hold AA on every surface in the ramp, down to 4.61:1 on the highest container
Coral on ink #FF6B4A on #14151A · 6.47:1
Dark theme relaxes the rule Against ink, raw coral clears AA as text, so it is both the fill and the link colour there
Secondary · warm grey #4A4A52
Secondary container #EAE4D9 / on #14151A
Surface (warm neutral) #F5F1EA
Container low → highest. Bone, tinted toward neutral so it holds tonal elevation
On surface #14151A · 16.2:1
Variant #4A4A52 · 7.8:1 Outline #7A7A84 · variant #C9C4BA · borders only, never text
Positive · approved #3F6B54 · 5.42:1 · cont #DCEAE2
Attention · reviewer decision #7F6329 · 5.02:1 · cont #F6EAD2
Error #B3261E
Error container #F9DEDC / on #410E0B
No gradient. Coral is a flat fill, roughly a tenth of any screen, and everything else is the neutral ramp
03 / Type scale

Material's type roles, with Figtree on display, headline and title, and Roboto on body and label. Google Sans is not publicly licensed; Figtree is the substitute and swaps out cleanly if the license is available. Sizes are fluid where the role appears in page headers.

Display large Figtree 600 · 57/64
clamp(2.8rem, 6vw, 3.5rem)
Headline large Figtree 600 · 32/40
Title large, card headers Figtree 500 · 22/28

Body large. Orvessa produces the digital content US pharma, biotech and device brands need, as finished deliverables at a fixed, guaranteed price, in ten to fifteen business days, with the MLR pack included.

Roboto 400 · 16/24
ls 0.5px · measure 68ch

Body medium. It produces medically compliant drafts with full reference packs for the client's own medical writers and MLR reviewers, and keeps accountability for approval where the regulator expects it: with the client.

Roboto 400 · 14/20
Label medium 10 – 15 1 / 3
Roboto 500 · 12/16
Data in Roboto Mono, tabular
04 / Components
Buttons
FAB, primary container. 48 px minimum touch target on all buttons; ripple from the pointer on press.

State layers: hover 8%, focus 10%, press 10% of the label color, over the container.

Fields and selection
Supporting text sits at 12 px, 4 px in from the field edge.
Flyer and infographic eDetailer Email set
Show MLR annotations
Catalogue card
Deliverable Flyer and HTML infographic

A two page leave piece and a continuous scrolling infographic built from one claims set.

Fixed price, guaranteed
Tilt follows the pointer, then the card expands in place to level 3 elevation. Hover for the resting state.
Elevation and shape
Levels 0 to 5. Shape scale 4 / 8 / 12 / 16 / 28 / full. Sections use 28, cards 16, chips 8, fields 4.
Motion

Emphasized cubic-bezier(0.2, 0, 0, 1) at 500 ms for entering elements, standard at 300 ms for interface. The mark rises and settles over 620 ms on emphasized decelerate, then the wordmark follows. Everything interruptible. Reduced motion holds the mark and wordmark fully visible and drops travel, parallax and the hero field.

05 / Voice

Confident, precise, warm. Short sentences. State the price, the timeline and the limits before anyone has to ask. US spelling. No exclamation marks, no em dashes.

Say

Finished deliverable. Review ready. Fixed price. Ten to fifteen business days. Accountability stays with you. We do not do medical writing.

Never

Revolutionary. Cutting edge. Leverage. Synergy. Seamless. Unlock. Transform your brand. Anything with an exclamation mark.